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Showing posts from December, 2024

How to Create a Social Media Marketing Strategy: A Step-by-Step Guide to Get Real Results

Introduction: Why You Need a Social Media Marketing Strategy If you’ve ever felt like you’re posting on social media without any real direction, you’re not alone. Many business owners, freelancers, and creators approach social media with a “just post something” mindset. But here’s the truth: without a strategy, you’re just throwing spaghetti at the wall and hoping it sticks . A well-crafted social media strategy gives you direction, purpose, and — most importantly — results. Instead of guessing, you’ll have a clear plan to grow your following, increase engagement, and turn those followers into loyal customers. If that sounds like a dream, you’re in the right place. In this post, we’ll break down exactly how to create a social media marketing strategy from scratch. Whether you’re brand new or you’ve been at it for a while, you’ll walk away with a clear path forward. Step 1: Set SMART Goals for Your Social Media Strategy Before you post a single photo, story, or reel, you need to define...

Easy, Effective Marketing For Your Home Business (Including Online Options for the Not-So-Tech-Savvy)

  One of the keys to a successful home business is promoting it as thoroughly as possible.  22% of start up business fail due to improper marketing or lack there of, especially the fact that not many people are tech savvy and know there way around social media, however, all is not lost because there are still ways still ways to get some marking in.  There are many ways to market your home business, and they do not have to break your bank. Whether you prefer traditional offline strategies or simple online tactics, there’s something for everyone — even for those who aren’t tech-savvy. 1. Business Cards and Letterhead One of the first actions you should take with your home business is to make business cards and a professional letterhead. These are affordable and easy ways to remind others about the presence of your home business. Online tools like Vistaprint or Canva make it easy for anyone (even those who aren't tech-savvy) to design business cards and get them delivered ...